Brand
Studio71, LP. | Snapchat
Role
Brand Identity, Art Direction, Motion Graphics
Time
2019
Snapchat’s show with one of the biggest influencers
For Snapchat’s Emma Chamberlain series with Studio71, Alex led the development of a bright, playful brand identity that matched the show’s coming-of-age premise and Emma’s offbeat, relatable personality. The series followed Emma as she took on the essential skills of adulthood, from doing taxes to hosting a dinner party, so the visual system needed to feel youthful, expressive, and instantly readable within Snapchat’s fast-moving platform environment.
Alex and his team extended the branding into a full motion graphics package, designing more than 30 custom animated icons, with one unique icon created for each episode. The team also developed four thumbnail options per episode, giving the show a flexible visual toolkit built for discovery, engagement, and episode-to-episode consistency across the Snapchat experience.
Branding
MOTION GRAPHICS
Social Assets
