Brand

Studio71, LP. | CapCut

Role

Art Direction

Motion Graphics

Time

2023

capcut 101

For CapCut 101, a how-to series created to help viewers learn CapCut’s editing tools, Alex and his team developed a motion graphics system that made the show feel clear, energetic, and highly accessible. Built within CapCut’s brand principles, the visual language balanced simplicity, creativity, and utility, translating app features, templates, filters, effects, and editing workflows into polished on-screen graphics that supported the educational format without distracting from the instruction.

Alex led the creative direction across the show’s motion package and thumbnail design, guiding the team in building animated callouts, transitions, UI-inspired layouts, branded visual cues, and high-performing episode artwork. The final system gave the series a cohesive, platform-native identity while reinforcing CapCut’s core message that video creation should feel intuitive, expressive, and open to everyone.